La ausencia
Photographer: Alisa Poturaeva
1. What driving force motivates you as an artist and keeps you going?
I grew up in a family of creatives. My father is a camera operator and he has been doing analog photography for more than 50 years. I spent a lot of time at his workplace in TV channel studios where I was surrounded by directors, script writers and other creatives.
My biggest driving force is curiosity and inspiration. People, artists, movies, books, music, fashion and art have always inspired me. I love to experiment and blend together things that excite me. The process of creation gives me a lot of happiness and motivates me to keep going.
2. Collaboration can be important for artists. Tell us about your team and how they contribute to your work.
That depends, on most creative or personal projects we have a makeup artist, a hairstylist and a fashion stylist. For bigger projects, we would call a set designer.
In fact, I studied makeup in the past and for some projects, I do the makeup myself.
Most of the time, I work in a duo with my husband, Zuhair Al Tahan. He’s a hairdresser. We always work together as a team on creative and commercial shoots. We usually share the same perspective on the final result of the shoot and he always brings in creative ideas during the shoot.
3. Can you tell us about your creative process, from the initial idea to the final result?
So, the creative process for me usually starts from analyzing the person who will be in my frame. If it’s an artist, I always start by exploring their art and can get a lot of information from there. Then I mix my own perception of their art with my style of photography.
After the concept is complete in my head, I start to collect the moodboard from sample images, but still, I keep a lot of room for improvisation on the day of the shoot and ideas from the team are always welcomed.
For me, photoshoots are like a therapy session. It’s always different. In some cases, you want to show the simplicity and soul of the person in the frame, however, sometimes you want to show an alter ego and experiment with the characters.
4. What challenges have you faced in your career so far, and how have you overcome them?
I would say that every single project has its own challenges. Overcoming them is what brings me pleasure and excitement for the next one. But generally speaking, in a time when companies are competing to get the highest megapixels on cameras, it is a challenge to explain to clients the value of analog photography.
5. What led you to choose Mob, and what are your career aspirations in this field?
I chose Mob because I saw that my work fits it. We share the same style and there are always great artists featured in the Mob and I’m glad to be a part of it.
About career aspirations, I will always be happy when clients come to me because of my style of photography. I focus on constant development and am very excited to see where this journey will bring me.
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Accessory Designer: @22.77.jewelry
Fashion Designer: @ObraGris
Model: Yana Mann @yanamann__
Hair Stylist: Zuhair Al Tahan @zuhairtahan
Fashion Designer: Helmut Lang @helmutlang
Fashion Designer: Y Project @yproject_official
Photographer: Alisa Poturaeva @alisa.poturaeva
Fashion Designer: Mm6 Maison Margiela @mm6maisonmargiela
Fashion Designer: Palomo Spain @palomospain
Fashion Designer: Richard Quinn @richardquinn
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Dress: Richard Quinn
Jacket: ObraGris
Necklace: 22.77
Vest: Helmut Lang
Earrings: YPROJECT
Gloves: Mm6 Maison Margiela
Blouse: Palomo Spain