Runway Rush
Photographer: Xoya M
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My concept for the shoot was inspired by personal observations and experiences during London Fashion Week, with clear nods to The Devil Wears Prada. It aimed to capture the frantic nature of rushing between fashion shows, while also highlighting the paradox of standing out in order to fit in. The concept explores how individuals balance the chaos of fashion week with the meticulous attention to detail in their appearance, seeking to make a statement on the streets, on public transport, and at the shows themselves—emphasizing the duality of both blending in and embracing one's unique style.
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Bts Content Creator/Assistant: Rafa Nazar
Model: Hira Sultana
Hair Stylist: Shirley He
Creative Director/Makeup Artist/Photographer/Retoucher: Xoya M
Wardrobe Stylist: Alina Salahuddin
Fashion Brand: Rafael Azevedo