Momento Aura
Photographer: Teresa Smeke
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The concept of Momento Aura explores the emotional afterglow of meaningful everyday moments—those slow, unthinkable experiences we carry with us, quietly shaping who we are. It is not about what you wear or use, but how it makes you feel and the memories it holds. Momento Aura seeks to rediscover the power of memory and nostalgia in the everyday—to pause, reflect, and celebrate the invisible imprint of personal moments that define our essence.
This concept is rooted in emotion, memory, and presence following Friede´s life. It draws inspiration from the beauty in ordinary life and nostalgic fragments—those subtle, lingering moments that stay with us long after they pass. Rather than focusing on surface-level visuals, Momento Aura prioritizes feeling. The aura becomes a symbol—an emotional trace that evokes something deeply personal. This campaign invites us to reconnect with those defining experiences, sparking recognition, intimacy, and storytelling through mood, light, and memory.
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Wardrobe Stylist/Creative Director/Photographer/Retoucher: Teresa Smeke
Wardrobe Stylist/Model: Friede Zetune
Makeup Artist: Jonathan Romero
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Thrifted
Zara top
Brandy Melville shorts
Sentimiento