Glitch in time
Photographer/Creative Director/Retoucher: Sherif Ahmed Almasry
1. What driving force motivates you as an artist and keeps you going?
Art offers me a vibrant platform to express my feelings and perspectives, transforming the world into a canvas that I can share with others.
2. Collaboration can be important for artists. Tell us about your team and how they contribute to your work.
Undoubtedly, I believe in the power of collective intellect. My team is my creative sanctuary, always sparking innovative and intuitive dialogues. Tia, a Wardrobe Stylist, has an extraordinary aptitude for fashion. Menah, our Make-up Artist, is exceptionally skilled at enhancing facial features and integrating color theory with the ongoing style/direction. Lastly, Laila, our Model, brings all our ideas to life, acting as a dynamic canvas. Each team member is crucial, their individual contributions leading to a unified artistic message.
3. Can you tell us about your creative process, from the initial idea to the final result?
My creative process starts with developing a narrative or a message I want to convey. This is followed by brainstorming sessions with my team to explore all aspects of the proposed shoot. We begin by narrowing down ideas, conducting research, and identifying the optimal way to deliver the message. Discussions around logistics and location ensue, whether indoor or outdoor, which significantly impact the idea's portrayal. In my experience, experimentation often yields the most compelling results.
4. What challenges have you faced in your career so far, and how have you overcome them?
One major challenge has been ensuring that the vision or idea is consistently communicated and understood across the entire team. Additionally, maintaining a unique identity amid varying artistic directions has been a constant test.
5. What led you to choose Mob, and what are your career aspirations in this field?
Upon discovering Mob, I was captivated by its distinct aesthetic. My career aspiration is to earn international acclaim for the impact and quality of my work.
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Wardrobe Stylist: Tia Iskander @tiaiskander
Photographer/Creative Director/Retoucher: Sherif Ahmed Almasry @sheriffelmasry
Model: Laila Ezzat @lailaaezzat