FUGES

Photographer: Minerva Olivo

1. What significant life experiences or events have influenced and shaped your artistic vision?

I studied art, so I got to learn photography as a form of expression. At first, my focus was on documentary photography. Later on, my references expanded, and I related to the Mexican photographer Graciela Iturbide and her concerns with gender. On the other hand, I am also inspired by the aesthetic disruption in David LaChapelle’s work.

2. Collaboration often sparks fresh creativity. Can you share an example of a collaboration that led to an unexpected and exciting artistic outcome?

Collaborations are always exciting and enriching, but the turning point was my first editorial shoot alongside Miguel Urzúa. That was my first experience in the editorial world, and I had the chance to work with professional models. It was thrilling because we were involved from the very beginning, developing the core concept of the project, which focused on Mexico and gender identity.

The result crossed borders and was published in Los Angeles, so not only was our work recognized, but it also boosted the visibility of Mexican designers.

3. Walk us through a specific project that challenged your creative boundaries. How did you approach it, and what did you learn from the experience?

The most challenging project was Para Volver A Empezar. It came to me during the pandemic, and it was a difficult task because it involved my parents, and we didn’t have access to a professional studio. So, my creativity was really put to the test.

The project was about resilience, so I used everything I had at hand—like an old camera and constant lighting that couldn’t be moved. I concluded the project with a few interviews and closed it with the inspiration of a phrase:

“Dejar caer lo seco, sembrar los recuerdos para renacer en el ahora” — Let go of what’s dry, sow the memories so we can be reborn in the present.

4. In the ever-evolving art world, what do you believe sets your work apart and makes it unique or groundbreaking?

My work never follows a single creative path — it explores multiple themes that are woven into my imagery. Above all, its core lies in evoking emotion. I aim to “create” a feeling that flows freely, without guidance — something spontaneous. I enjoy crafting atmospheres that surround people, using light as my main ally.

5. As you reflect on your journey, are there any specific goals or milestones you've set for your artistic career in the coming years?

I would like to explore two areas. First, classic photography techniques with minimal technological intervention. At the same time, I want to enter the world of 3D so I can create hybrid spaces with expanded reality, aiming to become a reference in this field in Latin America.

6. How did you discover Mob and what made you choose us? <3

The selection at MOB inspires me. What I love most is the Art Direction, because I think it challenges traditional aesthetic rules.

• story/description

  Being and time leave factual life.

• Team Credits

  Photographer: Minerva Olivo

  Model: Juver Espinoza

  Fashion Designer: Marco Manero

  Fashion Showroom: Ophelia Showroom

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